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Jed Woodcock

Jed Woodcock

Jed Woodcock is Director of Product at Beyonk. Jed joined in 2023 as Product Owner and progressed through Product Manager and Head of Product into the current role. Before Beyonk, Jed spent seven years at a booking platform for sports and leisure facilities, moving from operations into product, and also founded a football venture. Jed joins calls with operators and attends industry events such as NAFDMA. Jed writes about the practical questions attractions raise, from whether farms need waivers to tracking which marketing works and the risks of AI-written content.

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    Why AI content is backfiring for visitor attractionsWhy AI content is backfiring for visitor attractions
    Jed WoodcockJed Woodcock

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    Why AI content is backfiring for visitor attractions

    Attractions posting AI-generated posters and graphics are facing real customer backlash, and the data explains why. Here is how to make polished promotional graphics the authentic way, with a UGC-first, three-tier approach that never depends on AI imagery.

    Do farms need to collect waivers? What you actually need to knowDo farms need to collect waivers? What you actually need to know
    Jed WoodcockJed Woodcock

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    Do farms need to collect waivers? What you actually need to know

    Confused about whether your farm needs waivers, or whether a checkout question is enough? We break down the options, the trade-offs, and how to protect your business without hurting bookings.

    User-generated content: The marketing shortcut you’re not using yetUser-generated content: The marketing shortcut you’re not using yet
    Jed WoodcockJed Woodcock

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    User-generated content: The marketing shortcut you’re not using yet

    Real visitor photos, videos, and stories are your most powerful marketing tools. User-generated content builds trust, boosts ad performance, and creates a loyal community, all while showing the genuine fun your attraction offers.

    Experience Provider Digital Academy
    Stop guessing and start targeting: How postcode data can transform your attraction’s marketingStop guessing and start targeting: How postcode data can transform your attraction’s marketing
    Jed WoodcockJed Woodcock

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    Stop guessing and start targeting: How postcode data can transform your attraction’s marketing

    Unlock the power of postcode data to boost local bookings and optimise your attraction’s marketing spend. Learn how heatmaps and hyperlocal ads drive real results.

    Experience Provider Digital Academy
    The easiest way to track your marketing success and why most attractions still miss itThe easiest way to track your marketing success and why most attractions still miss it
    Jed WoodcockJed Woodcock

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    The easiest way to track your marketing success and why most attractions still miss it

    Only 17% of attractions use UTMs - yet they’re the easiest way to track bookings accurately. Learn how UTMs give you real data to boost your marketing.

    Experience Provider Digital Academy
    Community-first marketing: How visitor attractions drive growth through loyal audiencesCommunity-first marketing: How visitor attractions drive growth through loyal audiences
    Jed WoodcockJed Woodcock

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    Community-first marketing: How visitor attractions drive growth through loyal audiences

    Lasting growth isn’t built on one-off promotions - it’s built on relationships. For visitor attractions, community-first marketing is the key to creating loyal audiences who return, recommend, and engage long after their visit. From behind-the-scenes sneak peeks to celebrating visitor stories, consistent touchpoints turn guests into advocates.

    Experience Provider Digital Academy